Earlier this year during a New York Auto Show, Volkswagen teased American consumers with a Atlas Tanoak pickup truck. Yes, a lorry marketplace is dominated by Ford, General Motors, and Ram, though unfamiliar automakers such as Toyota, Nissan, and Honda have forged out a niche of buyers looking for something different. At a time, VW pronounced it had no skeleton to put a Tanoak into production. Fast brazen to this week, and it appears a company’s changes a position – if usually slightly.
According to Autocar, Hinrich Woebcken, CEO of Volkswagen North American Region, said, “It [The Tanoak] fits a code well, since we wish to get some-more American in a U.S., though it’s something we have to demeanour during carefully. It’s a really nationalistic segment, that American manufacturers dominate.”
A month before a New York show, Woebcken pronounced a midsize lorry shred doesn’t paint adequate sales for a company. He pronounced afterwards of midsize pickups, “Basically tiny volume. The numbers are small, not convincing. We have so most work and intensity to grow in a existent segments, that this is not a tip of a list.”
It sounds like VW is watchful on a fixing of several factors; however, we have no thought what those are. Automakers are pulling behind into a shred with a Chevy Colorado and GMC Canyon. Ford is bringing behind a Ranger, and even Hyundai is readying a possess mid-sized pickup – the Santa Cruz. VW could be examination how good a Hyundai sells, deliberation a a unfamiliar choice in a rarely rival marketplace that is constant to domestic brands.
The judgment suggested progressing this year borrows many styling cues from a Atlas SUV, that is accessible to U.S. consumers. The Tanoak has a some-more imperishable appearance. Inside, a judgment combined worse styling cues, such as a sturdier and chunkier shifter and drive-mode selector. The seats were softened to supplement some-more parallel support for off-roading. Even a engine underneath a hood is found in a Atlas – a 3.6-liter V6 engine delivers 276 horsepower and 266 pound-feet of torque. An eight-speed involuntary sent energy to a 4Motion all-wheel-drive system.
It doesn’t demeanour like a thought of a Tanoak attack production, and U.S. dealerships aren’t passed yet. However, it seems like if VW creates a decision, it will be usually after a association is assured there’s a marketplace for a pickup. Until then, a Tanoak is only a dream.