Volvo Backs Out of 2019 Geneva Motor Show

According to Volvo Senior Vice President of Strategy, Brand, and Retail Björn Annwall, “Automatic assemblage during normal attention events is no longer viable—we contingency tailor a communications formed on how a options element a messaging, timing, and a inlet of a record we are presenting.”

That being said, Annwall didn’t totally order out Volvo entrance to engine shows in a future. “We are not observant never to automobile shows,” pronounced a Swedish exec. “We design attention events like a Geneva Motor Show to continue elaborating and we might lapse in future.”

The news comes as a vast handful of manufacturers have announced their deficiency during subsequent year’s Detroit show. A handful that includes all 3 vital German oppulance brands (Mercedes, BMW, and Audi), Mazda, Porsche, Mitsubishi, Jaguar Land Rover, and yes, Volvo.

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