According to Volvo Senior Vice President of Strategy, Brand, and Retail Björn Annwall, “Automatic assemblage during normal attention events is no longer viable—we contingency tailor a communications formed on how a options element a messaging, timing, and a inlet of a record we are presenting.”
That being said, Annwall didn’t totally order out Volvo entrance to engine shows in a future. “We are not observant never to automobile shows,” pronounced a Swedish exec. “We design attention events like a Geneva Motor Show to continue elaborating and we might lapse in future.”
The news comes as a vast handful of manufacturers have announced their deficiency during subsequent year’s Detroit show. A handful that includes all 3 vital German oppulance brands (Mercedes, BMW, and Audi), Mazda, Porsche, Mitsubishi, Jaguar Land Rover, and yes, Volvo.