Pininfarina has historically operated as a reputable pattern house, as a coachbuilder, and as a agreement manufacturer. It’s leveraging a imagination in all 3 areas to morph into a bone-fide automaker, and CEO Michael Perschke suggested how his group aims to position a code as a convincing choice to some of a world’s many outlandish automakers.
Its initial model, an electric, 1,900-horsepower supercar named Battista (pictured), is already on a approach to singular production. Pininfarina will build 150 examples of it starting in late 2020. It’s a matter of vigilant that points to a instruction a organisation wants to take as it builds a full lineup of cars. Its destiny models won’t all have 1,900 horsepower, for improved or worse, though they’ll be electric, luxurious, exclusive, and together expensive.
Pininfarina needs to recover some-more volume-oriented cars to stay afloat, and to stay relevant. Perschke told Automotive News Europe his group has “a really transparent vigilant not to sojourn a one-hit wonder.” The automaker is articulate with an unnamed retailer about jointly building a height to build high-end electric cars on. It will be a skateboard-like chassis, definition it will incorporate a battery container and a motors, and it will be modular adequate to underpin a series of physique styles.
There are many turn-key electric automobile platforms accessible now or in a not-too-distant future, and a companies building them are fervent to share in sequence to separate their sky-high growth bill. However, Perschke ruled out regulating a Volkswagen Group’s PPE height (the one found underneath a Porsche Taycan and a Audi E-Tron GT) since it can’t underpin a high SUV. He didn’t criticism on an progressing report claiming a high-riding super-EV would use Rivian bones, though his query to rise a height from blemish creates it sound like a understanding is off a table. That list has turned, too; Pininfarina now hopes to permit a use of a arriving height to other brands.
The organisation will accumulate feedback from intensity business around a creation as it crafts a lineup. The aforementioned SUV competence be assimilated by a sedan during a early 2020s, and it’s not formidable to suppose a noble coupe. Regardless of doors and belligerent clearance, a electric cars will offer adult to 372 miles of pushing operation interjection to a lithium-ion battery container with a ability of 100 to 125 kilowatt-hours.
While a Battista starts during $2.2 million, a some-more practical models will cost between 200,000 and 400,000 euros (about $225,000 and $450,000, respectively). They’ll land in a same cost joint as well-regarded members of a Bentley and Rolls-Royce range, and a Lagonda-badged electric models now underneath growth during Aston Martin’s headquarters. Taking on a luxury car segment’s stalwarts is easier pronounced than done, though a change towards foundation improves Pininfarina’s contingency of winning because, technologically, a players are all starting a competition on a same line.
Pininfarina has one prior army as an automaker underneath a belt. In 1983, when Fiat stopped offered the strange 124 Spider and left a United States, Malcolm Bricklin’s International Automobile Importers acquired a placement rights and sole a roadster as a Pininfarina Spider. Production finally finished after a 1985 indication year.