For a initial time given 2014, Subaru is charity a “midsize-plus”, three-row crossover. It’s called the Ascent, it’s new for a 2019 indication year, and during a initial 3 months in a U.S. market, Subaru managed to move a whopping 19,000 examples. The figures propel Subaru’s newcomer, which hasn’t competed in a vast CUV space given a unsuccessful Tribeca, to a really important position in a segment, posing a important hazard to GM’s Chevrolet Traverse and GMC Acadia.
During a same timeframe, Traverse sales decreased 10 percent to 34,223 units while GMC Acadia sales increasing 4 percent to 31,200 units. As such, it’s not a distant widen to trust that some potential Traverse and Acadia sales were mislaid to a Ascent.
Sales Numbers – Mainstream Three-Row Crossovers – Q1 2019 – United States
Subaru’s place in a automotive universe is rather interesting. It’s exponentially younger (65 years old) and smaller than GM, but it still, somehow, manages to furnish cars – something that GM’s Chevrolet code has almost stopped doing. Not usually that, though all Subaru models also offer all-wheel-drive, a underline no Chevrolet sedan has offering in decades.
Suffice to say, Subaru continues to suffer a clever following and rather considerable blurb success, with a tiny automaker consistently punching above a weight. And now, as consumers continue flocking to high roving automobiles that mix SUV-like speciousness with car-like pushing characteristics, automakers, too, are attacking the shred with passion by releasing a engorgement of new models in hopes of cashing in on a crossover craze. Hence, the Subaru Ascent.
The Ascent is rather of a tweener: during 196.8 inches long, it’s slightly longer than a traditional midsize crossover (the Chevy Blazer, for instance, is 191.4 inches long), while being smaller than a long-lived full-size crossovers (the Traverse measures in during 204.3 inches in length). In that regard, a Ascent is many some-more equivalent to a GMC Acadia.
More vitals on a Ascent: it has one sole engine -a turbo-charged 2.4L BOXER four-cylinder creation 260 horsepower and 277 pound-feet of torque. The singular increased 4 is interconnected with a CVT – that is a usually accessible transmission. All-wheel-drive, a Subaru staple, is customary opposite all trims of a Ascent. That’s not too opposite from a GMC Acadia with its 3.6L LGX V6 (310 horses and 271 pound-feet of torque) or a somewhat older 3.6L LFY V6 in a Chevrolet Traverse (310 horsepower and 266 pound-feet of torque). However, all-wheel expostulate is discretionary on both a Acadia and a Traverse.
It’s expected that a Subaru Ascent is selling well to the automaker’s existing customer base, that is pronounced to be one of a many constant in a industry. In fact, that faithfulness is what enables a Japanese automaker to still furnish sedans like a Impreza and Legacy, along with several high-performance variants of a former. So besides being a crossover in a universe that continues to be inspired for crossovers, a Ascent also has a Subaru code faithfulness going for it, too.
It will be engaging to see whether the Subaru Ascent will continue to have a same kind of expansion rate in a nearby future, as initial direct for a car is full by early adopters and loyalists. In a meantime, GM should watch this new Japanese entrance closely.