HYUNDAI GROUP: Slim benefit as Genesis draining continues

How Hyundai Motor, once a rising star, mislaid a shine

» U.S. sales corner up; SAAR hits tip turn of year

Small cars, variety and crossovers carried South Korea’s Hyundai-Kia organisation to a slight 0.7 percent U.S. sales boost in October, a outcome that was weighed down by fewer swift sales and a stability decrease of a Genesis oppulance brand.

The 3 brands total to sell 98,127 vehicles.

The Hyundai brand’s 2.8 percent benefit was driven by a tip seller, a Elantra compress car, and by uninformed crossovers, including a recently updated Tucson. The new Kona finished Oct with 4,330 units, gripping adult September’s pace. Kia’s expansion was led by a tiny cars and a Niro hybrid crossover.

Genesis, a three-car code in a truck-dominated market, was no help, offered only 372 vehicles in October, notwithstanding a further of a G70 competition sedan, Hyundai’s putative answer to a BMW 3 series.

Brands: Hyundai adult 2.8%; Genesis down 79%; Kia adult 1.6%. For a year, Hyundai is off 0.4%, Genesis is down 45% and Kia is down 1%.

Notable nameplates: Hyundai Tucson adult 32%; Elantra adult 24%; Ioniq adult 25%; Genesis G80 down 85%; Kia Rio adult 45%; Niro adult 12%; Sportage adult 11%. Cadenza down 80%; Soul down 14%.

Incentives: $2,772 per car for Hyundai, including Genesis, down 7.7% from a year earlier, according to ALG; Kia adult 0.2% to $3,646.



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