Ford claims a preference was done since a show’s timing simply didn’t fit with a launch schedule, and therefore not good value for a money. Auto shows, privately Geneva, can cost automakers tens of millions of dollars. “It costs a sizeable volume of money,” a Ford of Europe orator said. “If you’re not going make a lapse on a investment in terms of media courtesy or people on a stand, because do it?” Ford still skeleton to reason an eventuality subsequent open focusing on electrified vehicles, though sum of this are still unknown. Like in past years, Ford will also not be benefaction this Oct during Paris, though this is a initial time a association has ditched Geneva in new years. But a fact both Volvo and now Ford are flitting on Geneva is a potentially discouraging sign.