Buick Cascada Sales – Q2 2019 – United States
In a United States, Buick Cascada deliveries totaled 1,312 units in Q2 2019, a diminution of about 5 percent compared to 1,374 units sole in Q2 2018.
In a initial 6 months of a year, Cascada sales decreased about 10 percent to 2,058 units.
Competitive Sales Comparison
Buick Cascada sales in a second entertain were enough to keep a drop-top automobile in second place in a opposition set by sales volume, behind a Mazda MX-5 Miata (see Mazda Miata sales) though forward of a Miata-based Fiat 124 Spider (see Fiat 124 Spider sales). Sales formula for a Audi A3 Convertible, that is a approach opposition to a Cascada, are not available since Audi does not break out A3 sales by physique type; instead, a German automaker combines A3 sales to include Convertible and Sedan variants.
Sales Numbers – Mainstream Convertibles – Q2 2019 – USA
On a marketplace share basis, the Cascada accounted for 28 percent share of a segment, adult from 26 percent in Q2 2018. The Mazda MX-5 Miata remained in initial with 51 percent marketplace share, while a Fiat took adult a remaining 21 percent.
It’s value observant that Buick Cascada sales fell the slightest in a shred during the second quarter, with Mazda MX-5 Miata sales and Fiat 124 Spider any dropping 13 percent. This spin of events outlines a poignant change when compared to a Q4 2018 results, when a Buick convertible saw the tip sales diminution commission among a opposition set. The Cascada first began to overtake a competition in Q1 2019.
The mainstream dedicated automobile car shred engaged some-more than 10 percent to 4,711 units in Q2 2019.
The GM Authority Take
We charge a decrease in Buick Cascada sales to any multiple of a following factors:
- The saturation of a marketplace for non-luxury convertibles, a shred that includes a overhauled Mazda MX-5 Miata, Fiat 124 Spider and Audi A3 Convertible
- The ongoing shift in consumer purchase patterns that favors CUVs and SUVs over other car types such as sedans, coupes and convertibles. Though some analysts have remarkable that this segment has traditionally been resistant to such changes, a segment’s 23 percent contraction during a entertain is undeniable.
The Cascada did a partial in filling a “white space” to change a brand’s perception while attracting new-to-brand customers.
According to total expelled by Buick in 2017, nearly 70 percent of Cascada business were new to GM. In addition, it is believed that any U.S. sales of the Cascada were highly essential for GM, since a indication was developed as an Opel/Vauxhall for several tellurian markets from a onset, and exporting “Buick-ified” units from the Gliwice plant in Poland was a comparatively elementary and low-cost undertaking.
We expect Cascada sales to continue dwindling in a coming quarters as prolonged as the crossover disturb persists or Buick doesn’t offer poignant incentives on a vehicle. Any speak of an refurbish is moot, given a Cascada will be dropped after a 2019 indication year, as per GM’s strange devise for a model’s lifecycle.
About The Numbers
- All percent change total compared to Buick Cascada Q2 2018 sales, solely as noted
- There were 77 offered days in Q2 2019 and 77 offered days in Q2 2018
Second entertain 2019 Cadillac sales results:
- Cadillac USA Q2 2019 sales results
- Cadillac Canada Q2 2019 sales results
- Cadillac China Q2 2019 sales results
- Cadillac South Korea Q2 2019 sales results:
- Cadillac Mexico Q2 2019 sales results:
About Buick Cascada
The Buick Cascada is a compact convertible. The current, first-generation Cascada was introduced for a 2016 indication year. Essentially a rebadged Opel/Vauxhall Cascada, the vehicle is based on a various of the GM Delta II platform shared with a Opel Astra and first-generation Chevrolet Cruze, Chevrolet Volt and Opel Astra J.
For a 2018 indication year, a Cascada received three new extraneous colors, dual new automobile tip colors and stretched accessibility of a Dark Effects Package. For a 2019 indication year, The Cascada gets dual changes: a dismissal of the Carrageen Metallic extraneous tone and newfound ability to get a Sport Red extraneous tone but removing the Dark Effects Package. In addition, a Light Neutral seats with Jet Black accents turn newly accessible with a Sport Red exterior color.
For a 2019 indication year, a Cascada lost the Carrageen Metallic extraneous color and made the Sport Red extraneous color available but the Dark Effects Package or a Light Neutral seats with Jet Black accents interior tone combination.
The Buick Cascada is built exclusively during the GM-Opel Gliwice, Poland factory initially owned by GM/Opel Europe but now operated by PSA Groupe as a outcome of GM selling Opel and Vauxhall in 2017. In Feb 2019, GM reliable that a Buick Cascada will be discontinued after a 2019 indication year.
Related News Info
- GM news
- GM forums
- Buick Cascada information
- Running GM sales results