An American wardrobe hulk is reportedly branch a behind on Wrangler and Lee, 2 of a country’s many iconic denim …

  • VF Corp. is deliberation offered or spinning off a denim business, including iconic American brands Lee and Wrangler, a Wall Street Journal reported. 
  • VF Corp has owned a brands for decades.
  • The probable pierce comes as denim sales decline amid a flourishing recognition of activewear, such as yoga pants. 

Clothing hulk VF Corp. is reportedly deliberation offered or spinning off a denim business, that includes a iconic American brands Lee and Wrangler, a Wall Street Journal is reporting.

Once again, a Jeep code had a clever participation during a annual Geneva Motor Show, showcasing 3 vital debutants. The new Wrangler and Cherokee take a spotlight and are creation their EMEA (Europe, Middle East and Africa) debuts, while a Grand Cherokee Trackhawk is on arrangement for a initial time during a engine uncover in Europe. The news showcased in Geneva symbol a commencement of nonetheless another section in a unusual story of a American code that has turn synonymous with off-road pushing given 1941. The all-new Jeep Wrangler is a star of a Jeep mount in Geneva. Now in a fourth generation, a iconic Jeep retains mythological 4×4 capabilities and a DNA of a iconic original, while adding new, modernized engines, some-more alfresco pushing options and a horde of modernized record facilities for combined reserve and connectivity. To raise a iconic heritage, a all-new Wrangler will be assimilated on a mount by a 1941 Willys-Overland MB, a car that is zodiacally concurred as a initial Jeep and a indication that determined a fable of a American brand.

Media: AutomotoTV

The probable pierce comes following years of loss denim sales amid mountainous direct for jaunty wear.

VF Corp. owns some-more than 30 brands, including Vans, The North Face, and Timberland.

VF Corp. did not immediately respond to a ask for comment.

Denim sales have been negligence in new years as a recognition of yoga pants and other activewear has grown.

For a initial time in history, US imports of elastic weave pants exceeded those of blue denim jeans in a US in 2017, according to information from a US Census Bureau. Imports of blue jeans into a US have been disappearing given 2010.

Overall jeans sales in a US declined scarcely 14% to $16.2 billion between 2013 and 2017, according to Euromonitor information cited by a Journal.

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