We won’t see a carbonfibre electric DS supercar any time soon, according to a ultimate trainer of DS, PSA’s CEO Carlos Tavares. Geneva’s DS E-Tense, in other words, is a pristine concept. He said: “You need time to build pricing energy for a code before we can sell such a big-ticket item.” By ‘pricing power’ he means being means to sell any DS during a premium price.
But he pronounced DS will go aloft than it is now. Asked about a DS9 judgment from 2012, he pronounced “there will be a flagship for DS, and DS will go adult and up. The E-Tense will uncover a way, like a north star for the brand.”
But is DS unequivocally going in a right direction? The tiny DS3 is a usually one that unequivocally sells, not a DS 4 or a recently softened DS 5. “The per-unit increase uncover we are going in a right direction. You need that pricing energy to be premium. We’re not pulling for volume. If we pushed we would mellow a starting position of a brand,” Tavares said.
“Why spoil a illusory event to be a usually French oppulance code by pulling too tough now? we pronounced when we assimilated it’s a 30-year pursuit and we have 28 left,” he jokes. “At a impulse there is no automotive dimension to French oppulance – fashion, food, culture.
“We are on a approach to new products. They will be tellurian and they will be terrific.” The initial will be a crossover, subsequent year. “DS will grow as a healthy effect of a well-done job.”