When it comes to anticipating a car that suits a needs of a family, a crossover has become the physique character that ticks all a right boxes. With 4 doors to get in and out, a induce with copiousness of load room, a high-riding position delivering a autocratic pushing position, and copiousness of space for people and things, there’s a reason this segment has grown in recognition so dang quickly. And now, Chevrolet is bringing a crossovers directly to families in this new 30-second video ad that highlights a 2019 Chevrolet Trax, 2019 Equinox, and 2019 Traverse.
Entitled “Family Reunion,” a ad is nonetheless another delay of Chevrolet’s “Real People. Not Actors” promotion theme. This sold shave facilities a contingent of family get-togethers. Of course, a 2019 Chevrolet Trax, Equinox, and Traverse are tighten during hand, and a horde asks that of a 3 vehicles a family members ride towards.
The lineup represents a accumulation in terms of accessible interior room and seating, with a 2019 Chevrolet Trax slotting into a subcompact segment, the Equinox slotting into a compress segment, and a Traverse offering as a full-size seven-seater. The indicate is transparent – whatever your crossover needs might be, Chevrolet has a indication for a job. The new Blazer, not benefaction in this ad given it got it recently got a possess spotlight, slots between a Equinox and Traverse as a mid-size model.
The ad ends with an incentive offer for a 2019 Chevrolet Equinox, wherein current rival owners (that is, anyone who owns or leases a 1999-or-newer non-GM vehicle) can get 14 percent next MSRP on many Equinox models – a intensity assets of some-more than $5,600. The vigilant here is to attract owners of competing creates (called conquesting), and so hopefully win over a new constant customer.
For reference, a 2019 Chevrolet Trax starts during $21,300 and offers 48.4 cubic-feet of load space, a 2019 Chevrolet Equinox starts during $23,800 and offers 63.9 cubic-feet of load space, and a 2019 Chevrolet Traverse starts during $29,930 and offers a whopping 98.2 cubic-feet of load space.